The whole menu here is nineteen items: ten drinks, five things to eat, four cookies. That fits on one board, and it fits in the ten minutes you actually have.
Who this counter is for
We are on the ground floor of an office building in the Loop. Nobody plans a trip here. People come down for a few minutes, twice a day. A menu with sixty items would be a worse menu for exactly that person — more reading, more deciding, a longer line behind them.
Three sections, in the order you meet them
Drinks first, ten of them, from espresso at the bar to cold things already waiting in the cooler. Then five entrees, including a bowl you build yourself. Then four cookies at one price, because the decision at the end of a ticket should be fast.
Ten minutes, and that is the real number
The counter quotes about ten minutes from the moment a ticket prints. That number comes from the account, not from a marketing meeting, and it is the same number the ordering screen shows you.
Order ahead from your desk and the walk down is the wait.